But on a psychological level, the internet is constantly witch-hunting. I spend a lot of time by myself, and I feel like a target. How exactly? What causes the anxiety? My physical safety. Because as much as I hate to admit it and as much as people probably don’t like to hear it from me, this messes with your head. That heals the wounds that come with this career. Because that’s what life is about! It’s about bringing joy and comfort to people. When I meet people who watch my videos, listen to my podcast, even buy my coffee, and they tell me that these things bring them joy, that is worth all the pain. But at the same time I feel like I’m meant to be doing this. I felt guilty because I had what people dream of, and I was so scared and depressed and broken. Being on the internet was something I dreamed of, and everybody was like, your life must be perfect now, and I was like, no, it’s not. But maybe a year and a half, two years ago, it was challenging. I felt so much pressure, and I was scared. But it got to a point where my depression came back, and the reason was because my whole life was on the internet. It gave me distraction and something to put my energy toward. I’m sure some of that is just about growing up, but might your more searching attitude also be a reaction to the strangeness of getting so much attention at such a young age? So I started YouTube during a time in my life when I was depressed, like severely depressed. Now you’re as likely to talk about mortality or conformity as you are to be playful or share the details of your day. You became famous for making these funny videos about your daily life, but since you shifted your focus toward podcasting, your material has gotten more serious. “Now that I’m older,” Chamberlain says, “I’m more interested in things being more creative rather than just pure entertainment - things that feel more beautiful.”
The world of YouTube, where she now posts only infrequently, is not, as it turns out, big enough. She has also just become one of the global faces of Lancôme cosmetics, and that’s in addition to having started her own coffee brand, Chamberlain Coffee. Chamberlain recently signed a deal with Spotify, for which, as of this month, she is exclusively producing her often-philosophical “Anything Goes” podcast. As you can imagine, opportunities have arisen. Her videos became frequent viral smashes and turned her into one of the platform’s most popular personalities. Thanks to her sardonic humor, her quirky, quick-paced and ultimately highly influential editing style and her approachable on-camera charm, she made the mundane into something magical. Starting at 16, Chamberlain began making and sharing videos of herself doing things like showing off her dollar-store haul or making a late-night burrito. At only 21, Emma Chamberlain is already a veteran of YouTube fame.
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